Visualisation Insights™
Pioneering Architectural Visualisation
Since 1996
Step inside the minds behind some of modern design's most ambitious architectural projects. Our blog pulls back the curtain on three decades of visualisation innovation, sharing insights that have shaped landmark developments across the globe.
Here, we don't just follow industry trends – we help set them. From transforming complex master plans into immersive virtual experiences to pushing the boundaries of sustainable visualisation, we explore the intersection of artistry and commercial value that defines tomorrow's architectural landmarks.
Whether you're a development director seeking deeper engagement with stakeholders, an architect looking to elevate your next pitch, or a property professional hungry for expert insights, our content draws from real-world project experience to deliver actionable value.
Expect thought leadership on:
- Enterprise-scale visualisation strategies
- Advanced VR/AR applications in commercial development
- Sustainable design visualisation
- Investment-grade architectural storytelling
- Technical deep dives from our senior artists
MIPIM 2025: Reading the Property Market Signals
MIPIM - Mipim - la Croisette, les croissants, la plage
Fake Views – The Contrast Between Renderings and Reality
As planning authorities tighten requirements for accurate visual representations, we're seeing a clear split emerge. Planning views must prioritize accuracy – showing developments exactly as they'll appear. Marketing CGIs, meanwhile, aim to inspire, often featuring enhanced lighting, vibrant landscaping, and optimized views.
CGI Artistic licence vs fixed design
Introducing an artistic license catalyses innovation and creativity, allowing CGI artists to infuse their work with authenticity and depth. However, this freedom comes with its own set of risks. The divergent opinions and preferences between stakeholders can lead to prolonged production times and associated costs. Moreover, the quest for consensus may dilute the integrity of the design, resulting in a final product that feels more like a compromise than a cohesive vision.
How to commission the best Property Marketing CGIs
12 Expert Tips for Commissioning Stunning Property Marketing CGIs | Ultimate Guide
Reels for deals
Reels for Deals: How Animated Flythroughs Close Commercial Real Estate Deals
Balancing Precision and Artistry in CGI Visualisations: Escaping the Painting-by-Numbers Syndrome
Balancing Precision and Artistry in Property CGI Visualisations | Expert Guide
Tips for Visualising Retail Developments using CGIs
Tips for Visualising Retail Developments with CGI | Expert Property Guide
The Growing Trend of Exposed Services in Offices: A Challenge for Property CGI Studios
Visualising Exposed M&E Services in Office CGIs | Expert Property Guide
Could AI generate accurate CGIs for the property industry?
Could AI Generate Accurate Property CGIs? Expert Industry Analysis
Unleashing the Magic of CGI Flythroughs: Insights from Pixar's 'The Art Of' Books
Adapting Pixar Techniques for Property CGI Flythroughs | Expert Guide
2000 can’t afford CGIs….. 2023 can’t afford not to
2000 vs 2023: Why Property CGI Is Now Essential for Real Estate ROI
How to get the best prices for PropertyCGIs
How to Get the Best Prices for Property CGIs | Expert Value Guide
Why Is 3D Exterior Rendering Crucial For Architectural Planning?
Why 3D Exterior Rendering Is Crucial for Architectural Planning
Benefits Of VR In Property Development
11 Key Benefits of VR in Property Development and Construction
Cracking Creativity In China
Cracking Creativity in China: A Property Expert's Inside Perspective
Rethinking Green Belt Development: A Call for Innovative Design
Is there an opportunity to rethink the design of new homes to ensure the green belt release is a positive benefit not a blight on the existing homes and community that adjoin the green belt.
How CGI’s Help With Planning Objections
The scale of planning applications has grown tremendously over the last years. Developers today face the arduous task of ticking boxes to satisfy the authorities and to try and anticipate the likely objections from local interest groups.
History Repeats Itself When It Comes To Saving The High Street
When we refitted an office where I worked as a development surveyor, I managed to rescue a set of planning journals from the skip. One of them made intriguing reading.
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