As planning authorities tighten requirements for accurate visual representations, we're seeing a clear split emerge. Planning views must prioritize accuracy – showing developments exactly as they'll appear. Marketing CGIs, meanwhile, aim to inspire, often featuring enhanced lighting, vibrant landscaping, and optimized views.

Introducing an artistic license catalyses innovation and creativity, allowing CGI artists to infuse their work with authenticity and depth. However, this freedom comes with its own set of risks. The divergent opinions and preferences between stakeholders can lead to prolonged production times and associated costs. Moreover, the quest for consensus may dilute the integrity of the design, resulting in a final product that feels more like a compromise than a cohesive vision.

CGI flythroughs produced as a short reel help explain instantly what your development offers.

Tips for visualising retail developments using CGIs

Exposed M&E services in office buildings help increase the natural daylight and general ambience of the space

AI and the challenges visualising property

Unleashing the Magic of CGI Flythroughs: Insights from Pixar's 'The Art Of' Books

A concept render model for design development prior to final render

3D Exterior Rendering is a very popular tool popular among architects and planning consultants, but what is it and why is it so important in today's day and age

Virtual reality (VR) and augmented reality are two terms that you've probably heard a lot about recently. While VR is not new, it has recently found its way into building design, development and construction as a way to bring models to life and allow users to experience their designs before they are built.

The Financial Markets attempt to get to grip with the slowdown of the China Economy, most commentators point to the halt in capex projects, infrastructure, housing development etc. It is no surprise that after 30 years of exponential growth, some correction is inevitable.

Is there an opportunity to rethink the design of new homes to ensure the green belt release is a positive benefit not a blight on the existing homes and community that adjoin the green belt.

The scale of planning applications has grown tremendously over the last years. Developers today face the arduous task of ticking boxes to satisfy the authorities and to try and anticipate the likely objections from local interest groups.

When we refitted an office where I worked as a development surveyor, I managed to rescue a set of planning journals from the skip. One of them made intriguing reading.