Fake Views – The Contrast Between Renderings and Reality
Interesting piece from Peter Olsson on ArchitecturalUprising.com : tackling the evolving CGI landscape in property development.
A Typical planning view for a commercial office development - dull and raw
As planning authorities tighten requirements for accurate visual representations, a clear split is emerging. Planning views must prioritise accuracy, showing developments exactly as they'll appear. Marketing CGIs, meanwhile, aim to inspire, often featuring enhanced lighting, vibrant landscaping, and optimised views.
A typical Marketing view, with lifestyle and more vibrant lighting and colour
Here's our take: Start visualisation early in the planning process. The same accurate base model can later be enhanced for marketing, saving time and costs while maintaining consistency. It's about building a strong foundation that serves both compliance and commercial goals.
Read Peter Olsson's full article on ArchitecturalUprising.com
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