Property People Who Speak Your Language
Where Development Experience Meets Visualisation Excellence
Led by a Chartered Surveyor, driven by deals delivered by artists
The H4 Difference: We don't just create CGIs - we transform architectural visions into compelling visual stories. Whether you're at the concept stage or RIBA 4, we adapt our expertise to your journey, bringing fresh perspectives or precise technical execution as needed.
Our Property DNA With over 40 years of property development experience, we see what others miss. Each sector gets specialised attention:
Retail: Maximizing footfall through compelling frontages
Office: Creating spaces that inspire productivity
Venues: Front of House experiences like no other
Residential: Crafting homes that tell lifestyle stories
Industrial: Demonstrating operational excellence
Student: Building communities that support success
Property DNA Meets Visual Innovation
Where Development Experience Creates Commercial Success
The Property Journey That Led To Visual Excellence
Founding Director Guy Middleton's path from development surveyor to visualisation pioneer reflects a unique convergence of property expertise and visual innovation:
Core Property DNA:
• Environmental Engineering Foundation at Crown House Engineering
• Development Surveyor at Chesterfield Properties PLC
• Delivered 500,000 sq ft of Grade A office space in London's prime locations (SW1 and EC3)
• Managed 35,000 sq ft trading floor letting and fit-out in one month
• Extensive commercial portfolio management
Connecting The Dots:
Managing multiple art house cinema developments, including overseeing the installation of George Lucas's THX system at the Curzon Soho, sparked a fascination with the power of the big screen. Those countless hours in cinemas, originally for estate development and management, revealed how immersive visual experiences could transform property marketing.
This insight led to pioneering property visualisation, establishing one of the first CGI studios in China in 2000. Today, we bring this comprehensive experience to every project:
• Deep development knowledge
• Technical Precision
• Commercial understanding
• Visual storytelling expertise
Our Process
How We Work
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Discussing the project requirements and understanding the client's goals.
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Our experienced team will create a virtual 3D model of the project. This will include all details such as textures, lighting, and shadows.
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Present the initial draft to the client for feedback. This is an opportunity for the client to provide feedback and suggest any changes or improvements.
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Based on the client's feedback, we will refine the 3D model and create the final visualisation.
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Deliver the final visualisation to the client in the required format, ready to be used in planning, marketing materials or presentations.
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We are committed to providing ongoing support to our through updating assets and digital marketing distribution.
By swiftly and efficiently interpreting design information, we carve out time in our delivery schedule to refine and infuse creative input, ensuring the highest quality property CGI visualisations.
Trusted By London's Property Leaders Since 1996
