Verified Views and Accurate Visual Representations (AVRs)
The Visual Assets That You Need To Secure Planning
Each Planning Authority has different requirements for the level of accuracy used for planning CGIs. Providing verified views on every project is unnecessary, but if the development is likely to be met with resistance, it is wise to consider using verified views. Verified Lite; We produce each view as accurately as possible and can provide a Verified Lite service showing the assumptions and methodology used to produce each view.
If you are not sure which way to go, speak to us first.
For more guidance on AVRs, please see the landscape institute document.
Types of Accurate Visual Representations
AVR - Level 0
Location and size.
The most basic level shows off the location and size of the proposed development, by overlaying an outline of the building over a street-view photograph of the proposed development location.
AVR - Level 1
Location, size and degree of visibility.
Level 1 builds on Level 0, by shading the outline in the outline of the building and showing off the visibility of the building from specific angles.
AVR - Level 2
A hint of architectural form.
In level 2, we incorporate a semi-transparent architectural drawing of the proposed development that shows the degree of visibility of the proposal.
AVR - Level 3
Showing the Architectural Detail.
It is Level 2, where we start to show off the architectural form of the building by imposing a 3D grey model of the building onto a photograph.
AVR - Level 4
Showing the final finish.
This is the most detailed level of accurate visual render of your development, where we photomontage the building into the photo, accurately you showing off the materials and finishes that will be used in the final build.
Over the past 25 years we have produced verified views and AVRs for London based Property developers, architects and planning consultants.
Trusted by the UK's Leading Property Professionals.
Over the past 25 Years we have produced CGIs and planning assets for many companies, who are responsible for planning London into what it is today. Our commitment to efficiently delivering top-notch work has earned us the loyalty of our clients, who keep coming back for more.
Frequently Asked Questions
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Verified Views are accurate visual representations (AVRs) of how a proposed development or building will look within its intended surroundings. They are created by integrating 3D models of the proposed design with photographs of the existing environment and accurate on site survey data Verified Views are commonly used for planning applications to help stakeholders understand how the development will impact the surrounding area.
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The purpose of Verified Views is to provide a realistic visual representation of how a proposed development will look in its intended environment. They are used to assess the visual impact of the proposed design, to help stakeholders understand how the development will look in context, and to support planning applications and landscape assessments.
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Verified views may be required, but it varies depending on the planning authority and the sensitivity of the development. If the development is sensitive, we offer a verified lite which illustrates the assumptions, care and attention we apply to each view.
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Verified Views and AVRs are created by integrating a 3D model of the proposed development with photographs of the existing environment and accurate survey data (camera position and surrounding buildings) . The 3D model is accurately positioned and scaled to match the perspective of the photograph, and then rendered to create a photorealistic image of the proposed development in situ. The resulting image is then verified by an independent assessor to ensure that it is an accurate representation of how the development will look in reality.
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Yes, we can provide a detailed method statement, including the photos and survey data used to verify the view accurately.
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Developers, architects, planners, and other stakeholders involved in the planning and design process may need Verified Views. They are commonly required as part of planning applications for major developments, such as new housing developments, commercial buildings, and infrastructure projects.
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Verified Views can be used to support planning applications, to help stakeholders understand how a proposed development will impact the surrounding area, and to demonstrate compliance with planning policies and guidelines. They can also be used for marketing purposes, to help promote a development to potential investors, buyers, or tenants.
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The benefits of using Verified Views or AVRs include improved understanding of the visual impact of a proposed development, reduced risk of objections or delays during the planning process, improved communication between stakeholders, and increased confidence in the design.
Need Verified Views or AVRs for your property?
Sounds like we are the perfect match! Get in touch and we will give you a call to discuss your requirements in more detail. You will then receive a detailed quote and we'll be able to start working on your project, right away.