Product launches have become a piece of theatre, carefully orchestrated to Wow the audience. The presentations that help to launch a new phone, software upgrade, car or fashion collection can afford to be wild, creative and sexy. Planning applications may not lend themselves to the same razzmatazz but they are open for more criticism. Worse still the criticism is not just by seasoned art or culture critics but fuelled by passionate, local semi-professional objectors. The resulting delay to the planning process, costs money!
We believe that by carefully telling the story, with the right visuals, commentary, talking heads, there is an opportunity to tell the story, in different ways, to different audiences. Presentations to planning authorities are different to presentations to the neighbors'.